Avalanche cryptocurrency is a platform developed by Ava Labs, which allows anyone to create their own multifunctional blockchains and decentralized applications (dApps). The system is designed to eliminate some of the limitations of older platforms, including low transaction speed, centralization and scalability. To do this, the project uses its own innovations. First of all, they include the unique Avalanche consensus protocol, which shows low latency, high throughput and resistance to attacks.

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Loyalty Marketing and PlayThink are working together to launch the Ponta loyalty rewards Subnet on Avalanche, bringing Web3 services to 100M+ existing users accounts in Japan, including issuance and distribution of digital collectibles.

1️⃣ Ponta is building on Avalanche to create a high performing, tailor-made blockchain that has the compatibility of the EVM with Avalanche's ultra-fast time-to-finality.

2️⃣ Ponta will deliver a seamless on-boarding experience, where users don't have to acquire digital assets to participate in the expanded rewards program.

3️⃣ PlayThink and Loyalty Marketing have partnered with Ava Labs to launch the Subnet through its AvaCloud services division.

Learn more here: 
https://vxtwitter.com/avax/status/1699256088544395303