Snickerdoodle is launching on Avalanche to give customers control of how they share their data with brands, while maintaining pr
19 Apr 2023, 16:05
Snickerdoodle is launching on Avalanche to give customers control of how they share their data with brands, while maintaining privacy, and offering rewards from its decentralized platform.
1️⃣ Snickerdoodle aims to provide brands with access to more robust data, while allowing consumers to control and benefit through its novel “consent layer”.
2️⃣ Through the brand’s “consent contracts”, users can decide whether or not to share their data, which has been anonymized, in exchange for incentives from the brands.
3️⃣ Snickerdoodle Labs believes this represents a necessary upgrade from centralized and less private Web2 customer data sharing models.
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